If you spotted the translucent “Dior jelly cake” on Jisoo’s Instagram and wondered what it actually was, you’re not alone. As the muse of the NEW Dior Addict campaign, Jisoo revealed a playful Dior concept piece that looks like a dessert - but it’s really a beauty showcase.

When the clear cake is opened, it’s filled like a glossy “jelly” with Dior Addict icons, highlighting:

• NEW Dior Addict Lip Glow Oil - a juicy, shine-forward lip product designed to make lips look smoother, fuller, and more hydrated.

• NEW Dior Addict Fragrance - a sweet, radiant scent moment that matches the campaign’s candy-like mood.

Why this is trending in beauty

This is Dior doing what luxury beauty does best: turning a product launch into a visual fantasy. The “jelly cake” concept instantly communicates the Dior Addict vibe—sweet, glossy, and attention-grabbing—while keeping everything polished and high-fashion, just like Jisoo’s image.

The mood to copy (even without the exact items)

Want the Dior Addict “sweet glow” feel in real life?

• Go for a high-shine lip (especially flattering if you feel matte lips make you look tired).
• Pair it with a clean base + soft blush so the glow looks intentional, not greasy.
• Keep the overall finish bright and hydrated—the Dior Addict look is more “juicy” than “sharp”

Dior’s message is clear: this year, it’s time to lean into a sweeter, more luminous mood—Jisoo style.